If you are first starting a business, you might be confused about which marketing strategies produce the best results. Email marketing has been around for a long time. It is still a smart way to reach customers. The below article provides a few tips you can utilize in order to increase the effectiveness of your email marketing campaign.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.
When customers sign up for your emails, ask them for their name. By doing this, you can include their name in each email so the message feels more personal. Taking the time to address your potential customer by their name will cause you to stand out from the others.
Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Every email that you send out to your customers as part of your marketing campaign should offer them something of value. If you give them a discount on your products, exclusive access to new offerings, or free shipping, they will be more likely to respond positively to your message and come back to you again.
You might want to consider following up to your clients by sending a follow-up email that includes a bad link correction. Attach a request on your email that says to read this. The ending postscript could inform them that they can get a sneak peak by clicking on the provided link.
Respect for your subscribers has to be the cornerstone of your email marketing efforts. One way to show this respect is to limit your frequency of communication with them. Familiarity breeds plenty of other negative traits besides contempt! Limit yourself to two or three emails per subscriber per month. If you communicate more often, you risk losing readers’ interest and becoming background noise.
Be honest and upfront when your readers subscribe. Let them know how often to expect emails from you, and what type of information will be contained in them. It is important to be truthful here, you don’t want your customers to be annoyed if they end up with more emails from you than they expected.
A great way to get clients to look forward to your emails is to include a coupon or other special offer in them. Be sure to give them a link in the email to the coupon. You can also let them know how much money they can save at the bottom of the email.
When developing your emails, remember to make the best use of your subject lines. This is what will capture a reader’s attention and give a first impression that will encourage them to read on. Your subject lines should be the most well thought-out part of your email, so investing time in them will never be wasted.
Create your email list organically. Never purchase an email list. You can compile your email list from the business cards you have obtained at industry events, and also through your website by utilizing sign up forms. This way, you can better guarantee relevancy and have a bigger impact on your business needs.
Leverage tracking data to send emails to small, targeted groups of your email subscribers. You can track what links or emails are especially interesting to your readers and use that knowledge to send them only the stuff that they might like. Doing this will not only keep them happy, but it can also substantially increase your sales.
Email marketing is a cost effective way of promoting your company. Follow the advice provided in this article to develop an email marketing campaign that exceeds the campaigns utilized by your competitors, and constantly look for techniques that will keep the content of your emails unique and compelling.
