You’ve heard of spam, but do you really know what it is? Even more important is knowing how to avoid the perception that your email marketing campaign is spam. If you’d like to learn how to create emails which market your products without being thrown into a junk folder, read on.
To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
Experiment with, and evaluate, different email layouts. Always put the most important information and new offers on the top of your emails. Be sure to try various formats to see what gets the best feedback After you have identified which format is most effective, you should continue utilizing it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
You email marketing program will be more effective if you offer your customers many options. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. People will feel comfortable if they are in control.
Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.
Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback is rather obvious: ask for opinions and suggestions from your readers. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Check your email messages across different email providers to see how they look. By doing this, you’ll be able to ensure that your emails are standard enough to be compatible with the most popular email readers. Be as thorough as possible when doing this, so that you don’t miss any segment of your customers.
Include Alt tags for any images you send with your emails. Alt tags will replace any picture that doesn’t load or isn’t allowed to. The descriptions written in these tags need to be relevant to whatever the image is, so that the recipient can see the purpose of the image. These should be used on your links, as well.
Now that you know how to create a well-received email campaign which will bring your sales pitch to your target audience, go for it! Use all of the techniques you’ve read here and you’ll be well on your way to increasing profits and driving traffic to your site again and again.
