In today’s high-speed world, you must now know how to use different forms of marketing to get your company’s name out there. One way to do this is by using video marketing. Even if you are not an expert in video marketing, this article will give you some tips to use this technique for your business.
Don’t only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.
Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their own customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name right and link back to their site when you post the video – they’ll appreciate that.
You do not have to have a professional record your video for you. You don’t need professional gear; just make sure you have a focused, balanced picture. You do not need to be overly fancy either. Just act like you usually do and speak clearly to the camera. Indeed, this may not even be required. It may be possible to simply use slideshows and screen caps.
Videos which are unpredictable work. If you can do something in your video which is surprising and yet not cheesy or lame, you’ll catch your viewer and they’ll share the video with family and friends. Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.
Watch the statistics available for your video, whether it be your server stats or on YouTube. This will help you compare each video you make so you can easily tell which are successful and which should have been left on the cutting room floor. This is the only way to continue building your campaigns skyward.
Whenever anyone asks a question in the comments on your videos, consider if you can answer them in another video. If you think about it, you can come up with a humorous answer which provides them with the information they seek along with a fun video if others would like to watch, all the better!
You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.
Use colors that are appealing. This is true for the set, clothing and make up. Some colors are just not attractive and can easily turn people off to your video. Primary colors are classic and appealing to most people. On the other hand neon colors can turn a lot of people away.
A good video marketing tip is to be consistent with your videos. Your marketing abilities won’t improve if you’re only doing the odd video here and there. By consistently uploading solid videos, your customers will take you more seriously and your marketing skills will just keep getting better and better.
Consider hiring someone to take care of sound. You should record the sound on a separate device as your camera. This will ensure the highest possible quality, however this can be difficult without experience. If you do not have experience with this you will definitely want the help of someone that does.
Do not be afraid of posting your videos. You may think that they are terrible, but for the most part, you are your own worst critic. It is okay if you aren’t a video professional and don’t have all the latest equipment. Create videos to the best of your ability, and post them. Nothing ventured is nothing gained.
Before beginning any video, plan out what you are going to say to your viewers. Most video marketers say that if you can develop your introduction and closing of a video, the rest of the video will go smoothly. Begin any video by introducing yourself and your company. End each video with a call to action to visit your website.
After you make your video, play it in front of a test audience to get some helpful feedback. The audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see things from a consumer’s perspective. Feedback from a test audience can help you refine the delivery of your message to make it more clear.
Don’t go on too long. People have short attention spans and you need to capture their interest quickly. Be direct and keep your sales pitch simple. A good rule of thumb is to keep your message to under a minute when trying to attract new customers. You can go a little longer for videos targeted at establish customers, but keep those relatively short as well.
Utilize captions and annotations within your videos. They have to be used properly though. Poor captions and annotations can distract the viewer from your content, so breaks in the video are excellent areas to use them. Occasionally using an annotation while you are speaking in a video is acceptable, as long as it does not distract the viewer from what you are saying.
As you can tell, video marketing is not quite as hard as you might have expected. With the knowledge you learned from this article, you should now know how to use videos to really help get your name out there. Get started and watch your business grow to the size you have always wanted!
