No matter what business you are in, it helps to be able to have direct contact with your customers. Video marketing is an excellent way to get the word out about your business, and speak one-on-one with potential customers. This article will provide you with some very useful tips on how to begin with video marketing.
Don’t be intimidated by video marketing. It’s simple to get a video together cheaply. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.
Communicate regularly with others in your niche. Not only is this a good way to share advice and ideas, but you can also share marketing. Many bloggers or webmasters often allow the posting of contributions by site visitors. When you can get your message out to a larger customer base within your niche, you will enjoy more success.
Remember that your video content is just the beginning half of your work. You can use this to get your videos out there. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Be sure to produce great content and let people know where to find it.
Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.
When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.
Make sure you are posting videos on a regular, consistent basis. This requires that you put in the work and actually post numerous videos. Although your videos shouldn’t be terrible quality, you should not worry so much about the quality that you are neglecting to post any videos at all. You can’t expect to have results in your video marketing campaign without many videos.
Once you get a video or two up, start churning them out. Focus your efforts into a campaign, where each of your individual videos is a smaller part of a larger whole. Create a synergy around your total body of content. If you can get a new viewer with one video to look at more, your chances of a successful call to action rise.
A good video marketing tip is to be consistent with your videos. Your marketing abilities won’t improve if you’re only doing the odd video here and there. By consistently uploading solid videos, your customers will take you more seriously and your marketing skills will just keep getting better and better.
Put your video on the website you run, as well as posting it on video sharing sites. While existing customers may not visit YouTube to see your video, they will be able to see and watch it if it is on your site. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.
Make your video marketing campaign more interactive by asking your viewers to film themselves using your products or talking to their webcam. This could be a great way to get some reviews of your product or start a dialogue with your audience and get them to share their own stories with you.
If you are shy about showing your face, or if you don’t have a spokesperson yet, then try posting Google Search Stories. The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions. This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.
Looking directly into the camera and talking about your business can be a very beneficial means of communication for your bottom line. When people can see and hear what you are about directly, they are more apt to find out more. Get your camera rolling and begin your video marketing campaign today!
